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Article
Are You An Entrepreneur or
Self-Employed?
By June
Campbell
Are
you an entrepreneur or are you self-employed? It's not just semantics.
Entrepreneurs are leaders who know how to make their business grow over
the long haul. Self-employed people continue working as they did when
they were employed, but now they are their own boss.
If
you are like many business managers, you work long hours, you're
constantly fighting to meet deadlines and you have a big list of things
to do.
But
are you accomplishing the most important tasks? Do you know what the
most important tasks are? According to many experts, your most important
task is NOT customer service!
The
first priority for a business manager is the strategic planning that
will help the business to grow. Are you spending time every day on
activities that will make you money in the long term, or are you busy,
busy, busy with customer service, answering phone calls and emails,
meeting customer deadlines and administrative tasks? All of these items
are short-term efforts; none will build the business for the years
ahead.
To
increase productivity, try the following tips:
-
Set
aside one and a half hours first thing every morning to work on
strategic planning. Strategic planning could include activities such
as developing new products, planning ways to increase staff
productivity, determining long term goals, etc.
-
Clear
your desk of clutter. Every post-it note, every printed out email,
every scrap of paper will encourage you to split your concentration
into many different areas. Efficiency decreases.
-
Use
Mind Map to-do lists instead of linear lists. When you add an
item to a linear list, you must compare that item to each other item
on the list to rate its importance. This is time consuming and
distracting. To use a Mind Map list, create a diagram that resembles
a spider web. Each tentacle of the web represents a major category
-- such as strategic planning, customer service, staff development,
etc. Then, when you have a new item to add, find the correct
tentacle -- there will usually only be 3-4, and add your item as a
sub-spine to the appropriate tentacle.
-
Delegate
work to other people. First, thoroughly analyze the task you want
them to do. Write it down step by step until you are satisfied that
you have it right, then assign the work. Once the other person knows
how to do the task adequately, stay out of their way and let them do
it. When one sole proprietor wanted to hire a part-time sales
representative, he wrote out a sales script, detailed each step of
the sales process, then hired a telecommuter to work from home
several hours a week. The strategy proved so effective that the
sales rep is now moving up to full-time work.
-
Avoid
getting caught up in "administrivia." If you are devoting
time to administrative tasks, you are a clerk, not a manager. Find a
clerk to do your administrative tasks, then spend your time working
on strategic development activities.
-
If
you're planning on doing a task for the first time, ask yourself
whether you have the skills needed. If not, will you be doing this
task often enough to justify the time spent in learning how to do
it? If the answer is 'no', delegate and spend your time on strategic
planning.
-
Figure
out how to make people want to learn the tasks you intend to
delegate. That's the sign of a leader.
-
Are
you caught up in meetings, meetings, meetings? Are these meetings
necessary? If they are, can they be handled in a more time effective
fashion, such as telephone conference calls, Internet chat sessions,
net-conferencing, etc?
-
Avoid
being a perfectionist. Realize that no matter how much you fuss over
a project, there will still be ways that it could be improved. Be
too perfectionistic and you will accomplish little. I've seen a very
apropos screen saver that reads, Implement now. Perfect later.
How to Write Business Plans, Business Proposals,
JV Contracts, More! No-cost ebook "Beginners Guide
to Ecommerce". Business Writing by Nightcats Multimedia Productions http://www.nightcats.com
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